Retail Training

Sales Team

Selling Skills

(1 day)

This is a very hands on seminar where each person is actively participating in the learning process.

What do customers expect? What irritates them? How do you listen actively? What are we listening for and which questions lead us to the buying motivation? What is the role of voice, enthusiasm, enunciation and diction?

Advanced Selling

(1 day)

Mastering the Consultative Selling Proces.

The four basic personality types and how best to appeal to each one.

How to develop an interviewing strategy,

evaluate customer needs and assets,

formulate Feature-Advantage-Benefit,

refine information gathering techniques to connect your product with the needs and aspirations of the customer.

Dealing with Difficult Customers

(1 day)

When you are trying to cope with a heavy workload, technical problems or staff shortages, it can be hard to cope with customers who are demanding and difficult to please.

This training looks at the types of difficult customers and gives a model for dealing with such customers, including:

Respond more effectively to customer complaints,

participate in a company-wide, customer-focused strategy,

practice active listening skills to develop helpful insights into client concerns,

view client concerns with empathy and recommend value-building solutions.

The most important reason why retailers loose customers

is not the quality of the product, nor the price,

but the way they have been treated by the staff.